the meme began as a counter-culture. the participants who were “in” on the joke spoke a language that remained opaque to the outside world, a world that did not “grow up on the internet.” now everyone grows up on the internet. the meme has been mainstreamed. the meme is how you are expected to engage with mcdonalds and “all of your favorite brands.” the meme is corporate. the meme is dead.
the post-meme concerns itself with that which is too complicated to meaningfully compress, that which cannot “go viral”, and that which demands more than a passing chuckle and reflexive share. unlike pre-meme old media, the post-meme is internet savvy but does not value hits, clicks, or any other metric of hyperquantified capitalist communication. it eschews clickbait headlines and instead purposefully revels in obscurity. it is a tarp to protect the overly-visible and vulnerable online. the post-meme is seen only by those who seek it. it is invisible to internet tourists and edgelords alike. the post-meme is, above all else, human